Most advertisers spend hours picking photos and a few minutes on the paragraph
underneath them. That's backwards. The photo gets someone to stop scrolling; the
description is what decides whether they actually send a message. A generic,
copy-pasted-sounding profile costs you enquiries that a good photo alone can't win back.
Here's what tends to work.
Say what's actually true, not what sounds impressive
Enquiries drop off fast when a description doesn't match reality — wrong city, stale
availability, services listed that aren't actually on offer. That costs you more in
wasted messages than a plainer, accurate listing ever would. If something changes —
your hours, your area, what you're willing to do — update the listing the same day.
You can edit yours any time from your advertiser dashboard.
Structure it so someone can decide in one read
A description someone has to work to parse gets skipped. A useful order:
- Who you are, briefly. A line or two in your own words — not a string of
adjectives that could belong to anyone. - Where and when. Incall, outcall, or both; the area you cover; the hours you're
realistically available. Vagueness here is the single biggest cause of wasted
enquiries. - What's on offer, and what isn't. Plain language about the kind of booking you
do. Stating what you don't do here too saves both of you a back-and-forth later. - How you like to be contacted. Text first? Calls only after an initial message?
Say it once and you won't have to repeat it in every reply.
Rates don't have to live in the description at all — plenty of advertisers prefer to
state them on enquiry and treat that as a natural first point of contact. If you do
publish them, keep them somewhere you'll actually remember to update.
Write it in your own voice
The profiles that read as generic are usually stitched together from phrases half of
every other listing already uses. Someone who's scrolled a dozen profiles that
afternoon skims straight past anything that reads like the last eleven. Two honest,
specific sentences about how you like a booking to go beat a paragraph of stock
adjectives every time. If you're unsure whether a line is too generic, ask whether it
could apply to literally anyone else's listing — if so, cut it or make it specific to
you.
Boundaries belong in the description, not just in your head
Stating what you don't do, and what you expect from an enquiry — a proper
introduction rather than a one-word message, respect for a "no" — isn't unfriendly.
It filters out the messages you'd have declined anyway and sets the tone before
anyone's typing to you. It's one of the more effective habits for keeping enquiries
manageable, alongside how you screen and reply — worth reading alongside general
safety guidance if you haven't already.
Keep it current or don't bother
A listing that hasn't been touched in months reads as abandoned, whether or not
you're still active. If your situation changes for even a week — touring, taking a
break, fully booked — a one-line update at the top of your description does more for
reply quality than almost anything else you can do to it. It costs nothing and takes
thirty seconds.
A few things to leave out
- Anything you can't actually back up. Don't claim availability you won't honour
or services you won't provide — it just generates enquiries you'll have to turn
away, and makes a poor first impression if it happens more than once. - Contact details buried in the free text. Numbers or handles written into the
description are harder for you to update or remove later than the structured
contact field your listing already provides. - Anyone else's name or details. A description should describe you, not
reference other advertisers.
Where this fits with everything else
None of this replaces a good photo, and a strong description won't rescue a listing
with none. But a photo gets someone to look; the words are what get them to write.
Every new listing goes through a human review before it's visible — see
how that works — so there's no harm in taking the time to get
the description right before you submit it. You can always come back and adjust it
later.
General advice for independent advertisers, not a guarantee of results. What works
varies by area and by who you are — treat this as a starting point, not a formula.