Confusion about rates is one of the most common reasons an enquiry goes nowhere.
It isn't usually about the amount — it's about ambiguity: what's included, whether a
figure is per hour or per visit, whether it changes for incall versus outcall. Clear
structure fixes most of that before a single message is sent.
Use the rate fields, not just the description
Your listing has dedicated rate fields, separate from your free-text description:
Massage and Full Service, each at 30 minutes and 1 hour, plus an hourly Outcall rate.
They're grouped as incall or outcall on your public profile, so a visitor sees a
clean table rather than a paragraph they have to parse. Filling these in properly
does more for clarity than any amount of wording in your description.
Any field you leave blank simply doesn't appear in that table — there's no need to
write "message for rates" as a workaround. If you'd rather keep certain figures off
the public page, leave that field empty and say in your description that it's
available on enquiry. That's still clearer than leaving everything blank.
Match your categories to what you actually offer
The categories exist for a reason: massage and full service are priced differently
by most advertisers, and outcall carries its own considerations — travel time,
unfamiliar surroundings, less control over the setting. Don't force a single number
into a field that doesn't reflect it. If you only do outcall, leave the incall fields
empty and let the Outcall rate stand on its own; a visitor scanning your profile
should be able to tell what you offer at a glance, not guess from a rate that doesn't
quite match your description.
Say plainly what a rate covers
The table itself has no room for footnotes, so any conditions worth mentioning
belong in your description, kept short:
- Whether a rate is per person, if that's ever ambiguous for you
- Anything outcall adds beyond the listed rate (travel outside a certain area, for
example) - Whether a longer visit than your standard block is available, and roughly how that
scales
Two or three sentences covering the points people actually ask about beats a long
list of terms nobody reads.
Keep it current
A rate that was accurate three months ago and hasn't been updated is worse than no
rate at all — it sets an expectation you then have to correct, which is an awkward
way to start a conversation. When your rates change, open your listing from your
advertiser dashboard and update the fields directly rather than leaving the old
figures up with a note to "ask for current rates."
Keep your description and your rates consistent
If your description mentions a duration or a condition, your rate fields should
match it exactly, and vice versa. A description that implies one thing while the
rate table shows another reads as careless at best, and it's exactly the kind of
mismatch that turns an enquiry into an awkward conversation instead of a booking.
A short checklist
- Rate fields filled in for every service you actually offer, left blank for the rest
- Incall and outcall priced separately, not combined into one figure
- Any conditions worth knowing covered briefly in your description
- Rates updated the same day they change
- Description and rate table telling the same story
This is general guidance on presenting information clearly, not advice on what to
charge. For questions about how rates interact with tax obligations, see
Inland Revenue or speak to an accountant. If you have
questions about how listings work on this site, see our FAQ.